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Following the disastrous launch of its Ocean SUV, which resulted in a multitude of customer complaints, Fisker (OTCMKTS:FSRN) has filed for Chapter 11 bankruptcy protection. The news shouldnโt come as a major surprise, as Fisker was removed from the New York Stock Exchange earlier this year before defaulting on its debt.
โBut like other companies in the electric vehicle industry, we have faced various market and macroeconomic headwinds that have impacted our ability to continue operating efficiently,โ said a Fisker spokesperson. Now, the company is holding advanced discussions with its stakeholders concerning possession financing.
However, Lucid (NASDAQ:LCID) seems to be taking advantage of Fiskerโs woes and the name of its flagship vehicle. According to Electrek, the pure-play EV company submitted a trademark filing to the United States Patent and Trademark Office (USPTO) for the โLucid Oceanโ vehicle name.
Lucid has positioned its vehicle names with nature themes, such as its Air and upcoming Gravity SUV. At the same time, Lucid filing an Ocean trademark submission doesnโt guarantee that a future vehicle will carry that name.
Its past submissions include โAir 1โ and โPalos,โ while Lucid currently doesnโt sell any vehicles with these names. Active submissions from the company include โEarth,โ โEarth Dream Edition,โ and โAir Cross.โ
โWhile the application awaits examination, itโs important to point out that this filing could just be Lucid covering all of its bases on the potential nomenclature of new models,โ wrote Electrek. โThereโs a very strong chance we will never see a BEV from Lucid called the Ocean.โ
So, while the Ocean name certainly fits with Lucidโs narrative, itโs likely that the company is just snatching up potential names before it makes a final decision.
As of now, the company has plans for a new mid-size SUV launch in 2026 in the $50,000 range. Production of the vehicle, which doesnโt have a publicized name yet, is planned for late 2026. Furthermore, the vehicle will be built at Lucidโs AMP-2 factory in Saudi Arabia.
On the date of publication, Eddie Pan did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.comย Publishing Guidelines.
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